Pick a niche, then use each chart’s pills to switch query segment.
Branded = niche terms naming Rishi (incl. misspellings) · Top Competitors = niche terms naming a competitor brand · Non-Branded = niche terms naming no brand · Total = every term matching the niche.
Top Category Terms is the curated relevant-search list — it is already brand-free, so segments don’t apply there.
YoY · Same month
Top search term presence in the SQP report
Every top search term, since Jan 2024. A term appears in a month’s report only when Rishi’s ASINs earned impressions on it — so on terms with real history, a yellow gap usually means the relevant ASINs were out of stock or had buy box issues that month.
How to read: blue = the term is in that month’s SQP report; yellow = missing, Rishi did not surface. Synchronized yellow blocks across related terms are the out-of-stock fingerprint. Low-signal terms (under 400 lifetime Rishi clicks or 10 months of history) mostly flicker on the report’s top-1,000 volume cutoff, not on inventory — they are hidden by default and shown dimmed when revealed.
Data explorer
Every raw SQP row. Columns filter and sort like Excel; click a query for its monthly trend.
Branded = Rishi queries (incl. misspellings) · Competitor = named competitor brands · Non-Branded = everything else · ✓ = member of the curated Top Category Terms list · Niches = which tracked niches the query matches.
Rishi Tea · Amazon SQP Tracker